Scion Rock Fest Pomona 2014: Smashing Success! – Music Icon News
Perhaps it should be described as a Thrashing Success! The city of Pomona hosted Scion AV’s Rock Fest on May 17, 2014 at the Fox Theatre, Glass House, and Sky Fox Lounge. This annual multi-band event hosted over 20 bands this year! We at Music Icon News camped out at the Fox Theatre and we are so glad we did. Check out some of the highlights!
King Buzzo, (above), opened at the Fox, exposing music fans to an acoustic jam of rock proportions. He stomped around the stage delivering his unique sound unaccompanied and unencumbered by anyone. I haven’t seen him since his time with the Melvins many moons ago, but I have to say I was impressed with his intensity and sound. He was very welcoming as a diverse opening act, and I’m looking forward to giving his new release This Machine Kills Artists the good sit-down/listen that it deserves!
King Buzzo was followed by Big Business (above), also of Melvins’ fame. They were a ton of fun, and their active sound got the crowd churning! Their new release is Battlefields Forever. Give them a listen and be rocked!
Next up was Crowbar (above). Personally I am quite impressed with Daniel’s shots of these guys, and our choice to shoot the Fox Theatre was a good one! They pounded out a hard-ass set, keeping fans’ horns in the air. They could be seen hanging out all night at the merch tables, chatting and taking pictures with fans. Seriously, look at that beard and majestically flying hair.
The next band was Orchid (above), and this was the night’s great discovery for me! I thoroughly enjoyed their Sabbathesque sound, and their rhythms were pure and true! They performed cleanly, talking briefly to the crowd between songs and thanking everyone. Their fans gave them a sweet response and I am sure they only added to their fan base that night. Their humble nature was evident. I have been listening to their stuff since the show, and I am digging them! Their new release is The Mouths of Madness. After the show we got to chat with one of the band members who stopped what he was doing to take fan shots. Thanks for being so gracious!
A HUGE highlight of my night was seeing Red Fang (above). This is a favorite newer band of mine, and honestly the band I was most excited to see when we decided to shoot Scion Rock Fest 2014. They absolutely did not disappoint! Photographing their head-banging was about equal to photographing a butterfly. The crowd was more packed at this point, which really added to the ambiance of the Fox Theatre.
If you haven’t seen Red Fang’s videos, check them out and prepare to be entertained! I highly recommend Prehistoric Dog.
High on Fire (above), appeared next. Their set played well off of Red Fang, and they continued feeding the pits with endorphin-rich fans. To get a good idea of what they are, check out their Slave the Hive video. They do not disappoint!
The headliners at the Fox, Machine Head, were adored by their fans. Flynn and crew were flawless, and were extremely thankful and humble to the Fox theatre and promoters, having played previous shows at the venue. This show was most anticipated and Scion’s free show enabled fans to spend money on coveted merch. Have you sampled tracks from Killers and Kings? With over 3 million records sold world wide, you’d be silly not to give it a listen. Do it. I haven’t seen a show with so many fans wearing the headlining bands’ shirts, and let me tell you that Scion had a wide array of shirts to be seen. Music Icon News thinks it’s great that Machine Head would headline a show where other, more underground thrash metal bands can get their music out to fans in the best way possible: LIVE!
Machine Head is a fantastic live band. They give their hometown of Oakland another great asset to add to their list of musical roots, and the full gig stage setup at the Fox let fans experience it at a great sounding venue. The flashing lights of the venue, while occasionally challenging to photograph, made all the flying hair look amazing from different areas of the Fox as I cruised through the crowd. There were more pinwheels of hair than I could count.
Machine Head drove home everything that Scion is about: hard driving, loud, and, most importantly LIVE music. Scion is doing their part to bring underground bands into perspective for music starved fans. In this day of streaming music and digital downloads music fans can’t forget that it is the live show that intensifies the respect for music as art. The rhythms, melodies, and performance of the artists as well as the interaction with fans during a show is what makes music an interactive art spectacle. Do your part and support live music!
NOTE: Huge thanks to Scion and particularly Monica Seide at speakeasy PR for allowing us to shoot and partake in Scion AV Rock Fest 2014! CHECK BACK for FULL photo galleries of ALL of the great photos shot by Daniel at Scion Rock Fest 2014!